| (Characteristics) | (Custom Made) | (White Label) | (OEM) |
|---|---|---|---|
| Design Rights | Customer has full control | Manufacturer has control | Brand Owner has full control |
| Customization | Very high | Low | high |
| Ownership | Customer | Customer | Customer |
| Speed to market | slow | quick | middle |
| Cost | high | Low | Medium to high |
| Exclusivity | Very Exclusive | Non-exclusive | Exclusive |